If you have a B2B company, you should know that LinkedIn is the largest and best professional social network where you can reach those who make the purchasing decisions for your products or services.
However, it’s not as easy as just finding your ideal contacts and making them a commercial offer. That’s spammy and generates a lot of rejection, so it’s important to have a good strategy on LinkedIn for your sales team.
How to create a LinkedIn marketing strategy for your sales team
The first point to work on is always the training of your entire marketing and sales team, including management, as they must master the functioning of LinkedIn as much as possible.
Therefore, invest in a good LinkedIn marketing and B2B sales course for your entire team to learn how to design an effective, coordinated, and coherent marketing strategy with the values, products, and services of your company.
1.- Determine the value of your brand
Determine what you’re good at, what the value of your brand is, and the benefits of your products or services. Not their features, but how they can help your target audience and solve their problems.
2.- Create your internet presence. The LinkedIn page
Your company’s LinkedIn page should be the nerve center of your LinkedIn strategy, the place where all your employees gather to generate brand trust and where all your marketing strategy is created in publications and communication.
3.- Create professional profiles for your team
Make sure your entire marketing and sales team on LinkedIn has created a strong, reliable professional headline that includes at least their job title (well optimized for SEO), the company, and the value they bring as a professional.
Credibility and authority on LinkedIn are achieved from the image that all members of a company give, so the LinkedIn strategy you design for your company should take your entire team into account.
4.- Create an optimized publishing calendar
Social Selling is the way to sell on LinkedIn. It’s a sales approach that’s based on the value your brand and team provide and is demonstrated through the posts you make on this network.
Talk about benefits, help your potential customers, provide your brand value, and coordinate and combine the activity of your page with each of your team’s profiles on LinkedIn.
5.- Design the LinkedIn strategy to get contacts
Finally, you must create effective relationships with your target audience. Find them and forge a good professional relationship with them by sharing your know-how and sharing those posts that you know will interest them.
If all of this works, it’s most likely that they’ll be the ones asking for information about your products or services.